Watch Dan + Shay’s performance of “Holiday Party” on CMA Country Christmas! CMA Country Christmas aired on December 8th, 2022 on ABC. Next day on Hulu and Disney+. Merry Christmas and Happy Holidays!
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About CMA:
Founded in 1958, the Country Music Association (CMA) is the premier trade association of the Country Music industry. Representing professionals making a living in Country Music globally, the organization serves as a critical resource of support and information, honors excellence in the genre and provides a forum for industry leadership. CMA is dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization’s three annual television properties—the CMA Awards, “CMA Fest” and “CMA Country Christmas,” all of which air on ABC. The organization’s philanthropic arm, the CMA Foundation, works tirelessly to provide equitable access to music education in order to create impactful change for students and teachers across the United States.
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Streaming Music Festival Facts
Streaming platforms like Spotify, Pandora, and YouTube Music are becoming increasingly popular. In fact, they account for a large part of the overall revenue in the music industry in the United States. These new platforms have changed the way artists work with music fans. They have introduced new ways to promote artists, a new way to make music, and new ways to discover new artists.
The popularity of music has led to the creation of a multi-billion dollar industry. This is why it’s important to be strategic with your festival budget. Investing half of your budget into advertising is important. In addition, you should make an effort to have a diverse line-up and make an intentional effort to include representation for diverse audiences.
The latest data shows that over half of social media users are active on music related content. These users visit online streaming services to listen to music, and 80% of them have participated in some form of music related activity. In addition, two thirds of them have discovered a new artist through these services.
A recent study reveals that playlists are the largest component of listening time on streaming platforms. These playlists provide pre-populated curated playlists that meet fan demand. It’s also important to note that these platforms use machine learning to understand the user’s listening habits. This means that albums with many tracks are more likely to be placed into fan-favourite playlists.
In addition to being an entertaining way to discover new artists, music is a valuable medium for cultural exchange. This is why it’s important to ensure that your festival makes an intentional effort to have a diverse lineup, make an effort to include representation for diverse audiences, and make an intentional effort to include people of color.
